Service 01
Brand Identity & Strategy
A visual system that still makes sense at touchpoint 50 — not just on a business card.
from €2,900
01 — Who this is for
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You're launching a new company or product and need an identity that will still hold up once you have 50 things carrying it, not just a homepage.
→ You get a documented system, not a single picture.
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You've outgrown the logo a friend, a freelancer or a template made you — it's starting to cost you credibility in front of bigger clients or a funding conversation.
→ Every new asset your team makes looks like it belongs to the same company, without us in the room.
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You're about to brief a web designer, a print run or a motion piece, and you need the rules those other services will inherit decided first.
→ The system this package produces is the upstream input to Web Design, Graphic & Print and Motion & Social.
02 — What's included
- Logo system (primary mark + variations)
- Colour palette
- Typeface system
- Basic or full usage guidelines (by tier)
- Source files, yours to keep
- Positioning input (full tier only)
- Implementation support (full tier only)
- A documented rule-set your team can apply without us
04 — How this runs
- 01
Survey
We read your category, your competitors and whatever you've already made — even the parts you're embarrassed by. Produces a written brief you sign off.
- 02
Found
We lock the positioning and the system's rules — palette, type logic, the idea the mark has to carry — before drawing a single logo option.
- 03
Build
We design the mark, build out the full system, and apply it across the templates your tier includes. This is where the review rounds happen.
- 04
Finish
We document everything into your guidelines file, hand over source files, and — on Foundation — review the first assets you make against the system.
05 — Selected work
07 — Brand Identity & Strategy's common questions
After, always — that order is the whole point of the Found stage. On Mark, Found is short (a rules brief); on Foundation it's a full positioning workshop. Either way, we don't sketch a mark before that decision is made.
Tell us in your project notes at checkout. If the existing mark is sound, we can build System or Foundation around it instead of redesigning it — flag it before kickoff so we scope the Build stage correctly.
Yes — you keep everything from Mark, and a System purchase later extends it rather than replacing it. You won't pay twice for the same decisions; the Found-stage rules already made carry forward.
The system is priced. Add Mark, System or Foundation to your cart.