Service 06

Strategy & Naming

Start here if you don't have a name yet — or if the one you have won't hold up under real money spent on it.

from €2,200

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A single vertical rule branching at a right angle into two shorter rules near the top, drawn against ruled paper — a naming decision tree, not an illustration of one.

01 — Who this is for

  1. You're a pre-launch founder with no name yet, and you're about to spend real money on an identity or a website built on a word that won't hold up.

    → A validated name, with the reasoning behind it, before you spend on anything visual.

  2. You're an existing company whose name and position no longer fit the business you've become.

    → A repositioning and a written statement that becomes the brief for whatever you build next.

  3. Every design decision downstream of 'what do we call this' is expensive to redo if this one is wrong — you need it decided first, on purpose.

    → The only service explicitly upstream of the other five, with a natural next step already named.

02 — What's included

  • A naming brief workshop
  • Multiple rounds of name generation
  • Linguistic and domain/handle availability screening
  • A validated shortlist with rationale
  • A positioning workshop and written statement (core tier)
  • A one-page creative brief ready to hand to Brand Identity & Strategy

03 — Packages

Two tiers, not three. This service's natural 'full' step isn't a bigger naming project — it's Brand Identity & Strategy's Foundation package. Need a full identity next? See Brand Identity — Foundation →

Starter

Naming Sprint

€2,200 one-off

Pre-launch founders with no name yet who need to stop stalling on this decision.

See the other package ↓

A naming brief workshop, up to three rounds of name generation, and linguistic plus domain/handle availability screening, delivered as a shortlist of five to eight validated names with the reasoning behind each — not a list of words with no logic attached.

Built for pre-launch founders with no name yet who need to stop stalling on this decision and get something defensible to test.

  • A naming brief workshop (Survey stage)
  • Up to 3 rounds of name generation, 15–20 candidates per round
  • Linguistic and domain/social-handle availability screening
  • A shortlist of 5–8 validated names with rationale
  • A 45-minute presentation call

Not included

  • Formal trademark registration or legal clearance — a lawyer's job; we screen for obvious conflicts, not legal clearance
  • The visual identity built on the name (see Brand Identity & Strategy)
Timeline
3–4 weeks
Revisions
2 rounds of name generation included; a 3rd round available

What you provide

  • A completed naming brief
  • Category/competitor context
  • Decision-maker availability for the workshop

What happens after you buy

  1. 01 Deposit or payment in full
  2. 02 Kickoff call
  3. 03 Work begins

Pay the deposit or in full → kickoff call within 3 business days → Survey begins on the agreed start date.

Most chosen

Core

Positioning + Naming

€4,200 one-off

Founders or companies whose name and position no longer fit the business, who need both decided before spending on anything visual.

See the other package ↓

Everything in Naming Sprint, with a positioning workshop and competitive-field analysis added, delivered as a written positioning statement, messaging pillars, and a one-page creative brief formatted to hand straight to Brand Identity & Strategy or Web Design.

Built for founders or companies whose name and position no longer fit the business, who need both decided before spending on anything visual.

  • Everything in Naming Sprint
  • A positioning workshop
  • Competitive-field analysis
  • A written positioning statement and messaging pillars
  • A one-page creative brief formatted for Brand Identity & Strategy or Web Design

Not included

  • The visual identity itself — its natural next step is Brand Identity & Strategy — Foundation
  • Trademark registration
Timeline
5–6 weeks
Revisions
2 rounds

What you provide

  • A completed brief
  • Category/competitor context
  • Two stakeholders for the positioning workshop

What happens after you buy

  1. 01 Deposit or payment in full
  2. 02 Kickoff call
  3. 03 Work begins

Pay the deposit or in full → kickoff call within 3 business days → Survey begins on the agreed start date.

Comparing all 2? See them side by side on the pricing page →

04 — How this runs

  1. 01

    Survey

    We read your category, your competitors’ names, and what you actually stand for before generating a single candidate.

  2. 02

    Found

    We lock the naming criteria and, on Positioning + Naming, the positioning itself — the rules a name has to satisfy before we start generating.

  3. 03

    Build

    We generate, screen and shortlist names across multiple rounds, checking linguistic and availability constraints as we go, not after you've fallen in love with one.

  4. 04

    Finish

    We hand over the shortlist with full rationale and, on Positioning + Naming, a one-page brief ready to open your next project with.

05 — Selected work

Concept project Strategy & Naming Punt Nou

07 — Strategy & Naming's common questions

No — we screen for obvious linguistic and availability conflicts during naming, but formal trademark clearance and registration is a lawyer's job. We'll flag it as your next step once a name is shortlisted.

The 2 included rounds of name generation exist for exactly this — if round one doesn't land, we take what didn't work and go again. A 3rd round is available if needed, quoted separately.

Because the natural 'bigger' version of a naming project isn't more naming — it's a full identity built on the name. That's Brand Identity & Strategy's Foundation package, and we say so plainly rather than inventing a third naming tier just to match the others.

Start with the name, or the name and the position — the price is on this page.

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