01 Survey. 02 Found. 03 Build. 04 Finish.
The same four stages behind every one of the six disciplines we sell. Here's what actually happens inside each one.
01 — Survey (Sondeo)
Before we design anything, we read the ground: your brief, your competitive field, your audience, and the real constraints — budget, timeline, whatever brand assets already exist. We ask the questions that feel obvious in hindsight and rarely get asked out loud. This stage exists to stop us, and you, from building on an assumption.
Produces: A written brief you sign off before design starts.
02 — Found (Fundamento)
This is the studio's namesake stage. We lay the load-bearing decision — positioning, naming, the core idea, the information architecture, the design system's rules, whatever that discipline everything else will rest on. It's invisible in the final deliverable, which is exactly why it's the stage most studios skip or rush. We don't.
Produces: The rule-set every later decision has to satisfy — written down, not just agreed verbally.
03 — Build (Construcción)
We construct the visible structure on top of the foundation: the identity system, the site, the flows, the print pieces, the motion content. This is the stage with the most client review checkpoints, and it’s where the revision rounds published on your package get used.
Produces: The deliverable itself, reviewed and refined against your feedback.
04 — Finish (Acabado)
Nothing in construction is called done at the frame stage. Finish is the finishing trades: refine, document — guidelines, specs, source files — test, and hand off everything you need to run it without us in the room.
Produces: Documentation and source files, handed over — this is where IP transfer happens.
Timeline
- Survey — typically 3–5 days.
- Found — typically 1–2 weeks.
- Build — typically 2–6 weeks, depending on package.
- Finish — typically 3–5 days.
- Total typical range across all 17 packages: 1–2 weeks (Single Piece) to 8–10 weeks (Foundation); Design Partner and Content Pack run on an ongoing monthly cadence rather than a fixed end date.
What we need from you
- A single named decision-maker who can give one consolidated round of feedback per stage.
- Any existing brand assets, logins or product access relevant to the package.
- A completed brief questionnaire before kickoff — it's short, and it's what makes Survey fast.
- Content or copy where the package doesn't include writing it for you.
- Availability for the kickoff call and each stage's review call.
What you own
- Once the final invoice is paid, you own the deliverables and source files for the package you bought — outright, no licensing fee, no ongoing dependency on the studio.
- Work-in-progress files during an active project remain the studio's until final payment, standard for the industry.
- Third-party licensed assets (stock, fonts, music) transfer under their own licence terms, stated at delivery — we'll flag any that don't transfer outright.
- If a project is cancelled before completion, ownership of any completed stage is confirmed in writing at cancellation — see the Refund & Cancellation policy.
05 — Common questions
It's covered by your package's revision rounds — if feedback at Build means we need to revisit a Found-stage decision, that comes out of the published revision count first. If a stage needs to repeat beyond that count (a genuine scope change, not a preference change), we'll quote the extra time before doing it.
At the end of each stage we send what we've made and ask for one consolidated round of feedback from a single named decision-maker — not a committee thread. We build that into the next stage, present again, and move on. Fewer, clearer rounds keep the published timeline honest.
We hold your slot for 10 business days after the last requested feedback. Past that, the project pauses and resumes when you're ready to review again — it doesn't restart from zero, but a long pause can shift your delivery date, since the studio's schedule keeps moving for other clients.
Every package states its revision count up front — most run 2–3 rounds. A round is a single consolidated set of feedback per stage, not unlimited back-and-forth. Extra rounds beyond the package can be added at an hourly rate, agreed before we start on them.
The process is documented. The price is published. Start when you’re ready.