Service 03

Product Design

Usable, structured flows and a component system your own team can keep building with.

from €2,500

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A close crop of interface frames and component annotations pinned to a board, corner brackets marking selected elements.

01 — Who this is for

  1. You're a tech or startup founder, or a small product team, building or scaling a SaaS/app that needs usable, structured flows — not marketing polish.

    → Audited or redesigned key flows your users can actually complete.

  2. Your MVP was founder-built or agency-built, and the usability debt has reached the point where nobody in-house can safely extend it.

    → A reusable component system your own team or developer keeps building with after we step back.

  3. You need continuity, not a one-off delivery — design capacity embedded in your sprint cycle, not a project that ends and leaves a gap.

    → The only service in the catalogue billed as an ongoing monthly retainer.

02 — What's included

  • Flow-by-flow usability review
  • Redesigned key flows (wireframe → high-fidelity)
  • A reusable component library (Figma)
  • Interaction/state specs for developer handoff
  • A design QA pass after implementation
  • Ongoing monthly capacity (full tier only)

03 — Packages

Starter

UX Audit

€2,500 one-off

Founder-built or agency-built MVPs where usability debt is slowing every release, and nobody in-house is sure where to start.

See the other 2 packages ↓

A flow-by-flow review of up to five key flows against real usability heuristics and WCAG basics, delivered as an annotated findings report — not a deck of vague impressions.

Built for founder-built or agency-built MVPs where usability debt is slowing every release, and nobody in-house is sure where to start fixing it.

  • Full flow-by-flow usability review, up to 5 key flows
  • A heuristic evaluation against WCAG basics
  • An annotated findings report
  • A prioritised recommendations list — quick wins vs structural fixes
  • A 60-minute walkthrough call

Not included

  • The redesign itself (see Key Flows)
  • Development or implementation
  • Ongoing support
Timeline
2–3 weeks
Revisions
1 round on the report

What you provide

  • Product access — staging or production
  • Analytics access, if available
  • A list of known pain points

What happens after you buy

  1. 01 Deposit or payment in full
  2. 02 Kickoff call
  3. 03 Work begins

Pay the deposit or in full → kickoff call within 3 business days → Survey begins on the agreed start date.

Most chosen

Core

Key Flows

€6,500 one-off

Startup and product teams whose UI is inconsistent enough to slow every future release.

See the other 2 packages ↓

A redesign of up to four key flows, from wireframe to high-fidelity, delivered with a real component library and the interaction specs a developer needs — not a static mockup they have to reverse-engineer.

Built for startup and product teams whose UI is inconsistent enough to slow every future release.

  • Redesign of up to 4 key flows — wireframe to high-fidelity
  • A reusable component library (Figma)
  • Interaction and state specs for developer handoff
  • A design QA pass after implementation
  • 3 rounds of revisions

Not included

  • Ongoing design capacity after handoff (see Design Partner)
  • Development
  • User research or testing beyond stakeholder review
Timeline
6–8 weeks
Revisions
3 rounds

What you provide

  • Product access
  • A product stakeholder available weekly
  • Existing brand/design assets, if any

What happens after you buy

  1. 01 Deposit or payment in full
  2. 02 Kickoff call
  3. 03 Work begins

Pay the deposit or in full → kickoff call within 3 business days → Survey begins on the agreed start date.

Full

Design Partner

€3,200/mo

Product teams shipping regularly who need a design partner in the room every sprint, not a project that ends.

See the other 2 packages ↓

A fixed monthly capacity block, a weekly working session, and ongoing component-system maintenance — this is design as an embedded part of your sprint cycle, not a project that ends and leaves a gap.

The only service in the catalogue billed this way, on purpose: some product teams need a design partner in the room every sprint, not a delivery date.

  • A fixed monthly capacity block, up to 40 hours
  • A weekly working session
  • Ongoing component-system maintenance
  • Async Figma/Slack support
  • Monthly priorities review

Not included

  • A fixed, pre-scoped deliverable list — scope is agreed monthly
  • Development
Timeline
Ongoing — starts within 2 weeks of signing
Revisions
Continuous, within the monthly capacity

What you provide

  • A named product stakeholder as the primary point of contact
  • Access to the product and its backlog/roadmap

What happens after you buy

  1. 01 Deposit or payment in full
  2. 02 Kickoff call
  3. 03 Work begins

Pay month one today → kickoff call within 3 business days → work begins on the agreed start date; each following month renews automatically until you cancel with 30 days’ notice.

Comparing all 3? See them side by side on the pricing page →

04 — How this runs

  1. 01

    Survey

    We use the product ourselves, read your analytics if you have them, and talk to your team about where users actually get stuck.

  2. 02

    Found

    We decide which flows carry the most risk and lock the component logic they need to share — the rules the redesign will inherit.

  3. 03

    Build

    We design and prototype the flows, build the component library alongside them, and hand off interaction specs your developer can build from directly.

  4. 04

    Finish

    We run a design QA pass once it’s implemented, document the component system, and — on Design Partner — this stage never really ends.

05 — Selected work

A close crop of interface frames with corner-bracket selection marks over a fintech dashboard layout, warm accent light on one selected element. Concept project Product Design Fielmo

07 — Product Design's common questions

No — if you already know which flows need work, go straight to Key Flows. The Audit exists for teams that need that prioritisation decided first; it's a starting point, not a gate.

We design and deliver specs a developer implements — Product Design doesn't include development. If you need both design and build, Web Design covers marketing sites; for product/app builds, we can recommend developers we've reviewed specs with before.

You can cancel with 30 days' notice and start a new Design Partner engagement later — we can't hold a slot open unpaid, since that capacity is what other clients are booking against. A clean restart is straightforward if the same team is available.

Audit, redesign, or embedded capacity — the price is on this page.

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